CONTEMPORARY BALLET SCHOOL

Objective

Vilnius Contemporary Ballet School is one of Lithuania's most respected dance education institutions, offering high-quality contemporary ballet training for students of varying ages and levels. The school had a strong offline reputation but limited digital visibility. The challenge was to build brand awareness, drive enrolment inquiries, and position the school as the leading choice for contemporary dance education in Vilnius.

What we've done

  1. Developed a comprehensive brand strategy that translated the school's offline reputation into a digital identity.

  2. Built and ran paid advertising campaigns across Meta and Google Display to drive awareness and enrolment inquiries.

  3. Crafted brand messaging that spoke to both young prospective students and parents

  4. Grew both Facebook and Instagram followings from their baseline while achieving significant reach and engagement improvements.

Creative Process

  1. Brand audit: Reviewed existing communications, visual identity, and messaging to identify gaps between the school's offline reputation and its digital presence.

  2. Audience mapping: Defined two distinct audience segments: young students seeking creative expression, and parents evaluating quality and credibility

  3. Campaign build: Set up Meta and Google paid campaigns with targeted creative, audience segmentation, and conversion-focused messaging.

  4. Optimisation: Monitored performance weekly, adjusting creative and targeting to improve engagement rate.

  5. Reporting: Delivered clear performance analysis tied to enrolment and awareness objectives.

Results

A 5.1% Instagram engagement rate is more than double the industry average for educational institutions. Combined with a 186% growth in Instagram reach and 330,000 Google Display impressions, the school moved from limited digital visibility to a consistently high-performing online presence.