LITHUANIAN TOURS

Objective

Lithuanian Tours is a tourism brand offering curated travel experiences across the Baltics. The tourism category is visually saturated. Standing out requires more than beautiful photography. Lithuanian Tours needed a social media strategy and content approach that communicated the depth and authenticity of the experiences on offer, built a loyal following, and drove direct inquiries and bookings through organic social channels.

What we've done

  1. Developed and executed a full social media strategy across Facebook and Instagram

  2. Built a content system that communicated the experience of Lithuanian Tours visually and emotionally

  3. Grew both Facebook and Instagram accounts organically through consistent content and community building

  4. Created a marketing strategy framework that the client could continue to use and build on beyond the engagement.

Creative Process

  1. Destination research: Analysed how similar tourism brands communicate on social, identifying content gaps and opportunities specific to the Lithuanian market

  2. Content strategy: Built a content pillar system balancing experience, showcasing, cultural storytelling, and practical travel information

  3. Production: Created and scheduled content consistently across Facebook and Instagram

  4. Community building: Engaged with followers and inquiries to build relationships and drive booking conversations.

  5. Strategy handoff: Documented the full marketing strategy framework for the client's ongoing use.


Results

Nearly 3,000 combined new followers across Facebook and Instagram, built entirely through organic social strategy. 20,200 Instagram views and 3,200 Facebook interactions show an audience that doesn't just discover the brand. It engages with it. In a category where attention is short and competition is visual, Lithuanian Tours built a presence that earns its place in the feed consistently rather than interrupting it.