EMERALD RIVERS
Objective
Emerald Rivers is a premium European fashion brand specialising in limited-edition accessories. Premium fashion brands face a specific digital challenge: reaching the right audience without diluting brand perception through mass-market advertising. Emerald Rivers needed social media management, paid ads, and brand positioning that communicated exclusivity, craftsmanship, and desirability to a style-conscious 25–40 audience, while driving measurable commercial outcomes.
What we've done
Developed a positioning strategy that placed Emerald Rivers clearly in the premium limited-edition accessories space
Built and managed social media presence across Meta and Pinterest
Ran targeted paid advertising campaigns designed to reach style-conscious buyers
Coordinated creator partnerships with aesthetically aligned influencers
Supported website development and refined brand messaging
Creative Process
Brand positioning: Defined Emerald Rivers' market position, target audience profile, and key differentiators in the premium accessories category.
Visual identity refinement: Ensured all content adhered to a consistent visual language
Creator selection: Identified and partnered with creators whose aesthetic aligned with the brand
Paid campaign build: Set up ad campaigns with precise audience targeting, reaching fashion-conscious users
Performance optimisation: Monitored and adjusted campaigns continuously, achieving a 98.6% increase in link clicks and a 2.28% CTR on paid ads.
Results
The new logo accurately represented the brand's values and appealed to
their target audience. The business reported increased website traffic and
social media engagement, and the logo was featured in several local
publications.